Instead of writing with links

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define what the pointed web pages are about. When deciding which terms to use, think about what would create the most natural experience. But, as with content, there is a fine line between optimization (inclusion of several relevant keywords) and excess (too many keywords). Here is an example of anchor text that explains to users the type of page they will find when they click on the link: anchor text pointing to another page In this example, a user is already reading an article about crochet.

If they click on the “abbreviations” anchor text in the Middle East Mobile Number List context of the article, it makes sense to direct them to an article about common abbreviations in crochet. Don't overoptimize your anchor text There are no specific guidelines regarding the length of anchor text, however it is best to opt for brief wording. We recommend limiting the length of anchor text to five words or less. As a reminder, Google may judge excess exact match anchor text negatively.



For best results, use a mixture of different anchor text types. It will look much more natural. When creating anchor text, ask yourself two questions: What is the most concise and effective way to adequately describe the linked page? Would users expect to land on this linked page after being tricked into clicking on the anchor text? Google gives us an example of what keyword stuffing and over-optimized anchor text look like: overoptimized anchor text By building links at every opportunity, you give the impression that your website wants to spam you.