With this process comes a more consistent and cohesive

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However, many businesses today operate in the service sector, many of which have intangible services as a core offering. In such cases, it includes people, processes, and physical evidence. Therefore, it becomes important for effective service and marketing. These elements help address the challenges and considerations associated with service businesses. Holistic marketing approach The P framework promotes a more holistic view of marketing. Encourage marketers to consider the interconnectedness and interdependence of Marketing elements combine people, processes and physical evidence.




It allows marketers to develop more integrated marketing strategies that alig Singapore WhatsApp Number n with every aspect of their business.  customer experience. Changing customer expectations Customer expectations and preferences continue to evolve. And marketers need to keep up with these changes. The addition of the Ps helps marketers adapt their strategies to meet evolving customer expectations. For example, in the age of e-commerce. Components of physical evidence can include a website's potential to be visually appealing and user-friendly. This is an increasingly important factor for online businesses.





However the original Ps of the marketing mix remain a valuable framework, the expanded Ps provide marketers with a more comprehensive set of tools to deal with the complexities and dynamics of modern marketing. When considering people, processes, and physical evidence along with products, prices, and distribution channels and promotion Marketers will be able to create marketing strategies that are customer-centric. make a difference and more efficient Components of the Ps Marketing Mix Product In the context of the P Product marketing mix, it refers to both tangible goods and services. and intangible offered by business This involves defining the characteristics, design, quality and brand of the product.